Avène has introduced XERACALM AD, a soothing balm designed for dry, sensitive, atopic skin affected by eczema or itching. This anti-irritant formulation is tailored to reduce allergy risks while alleviating discomfort for individuals across all age groups, including infants and children. It aids in restoring the skin’s protective barrier, promoting a sense of comfort and well-being. Additionally, this balm helps to restore balance to skin flora, effectively soothing dryness-related itchiness. Its efficacy is attributed to a distinctive blend featuring the I-modulia® complex, a biotechnological ingredient that alleviates itching sensations, along with skin-like lipids and Avène thermal water, renowned for its soothing qualities. This product adheres to the latest European dermatological guidelines for atopic eczema treatment, falling into the "Emollient Plus" category (a topical formulation of non-medical additives and excipients) and is endorsed by the European Forum of Dermatology. The formula consists solely of beneficial components wrapped in a completely airtight, preservative-free, and sterile package, ensuring its effectiveness and compatibility with compromised skin.